It is necessary to own the basics of general culture, with particular reference to the history of the industry of culture, to be familiar with reading, in any form and content (literary and scientific texts, monographs and periodicals, both on paper and digital). It is required the customary use of the Internet and Web (blog and social media, especially Facebook and Twitter) and , in addition to the basic functions of the softwares, for the management of documents, presentations and database.